BuckheadView is the only independent news site dedicated to covering Atlanta’s thriving Buckhead community, with neighborhood news and issues, more thoroughly than any other media outlet.

The Atlanta City Council, the Buckhead Coalition, the Buckhead Business Association and the Northwest Community Alliance have all recognized the BuckheadView for its hands-on community journalism.

A good local story is about connections. Connections exist between people. Connections come with a sense of place. Connections come with context. That’s quality community journalism…and that’s BuckheadView.

Meet The Team

Joanne Hayes
Publisher & Founder

Joanne Hayes is a more than 20 year veteran of the publishing industry, having worked as an Account Executive for an award-winning Journal Register Company newspaper group, Southern Rhode Island Newspapers, and as the Marketing Director of SO Rhode Island, a publication of the award-winning magazine company Providence Media.

Simply Buckhead Magazine was conceived by her company, ValueStream Media Group, and began publication in 2010, with Joanne at the helm as Publisher and Founder. A sister publication, 17th South Magazine, was launched in June 2016, the online news website BuckheadView was acquired in October 2016, and in May 2018 Atlanta Pet Life was added to the ValueStream Media Group family.

Joanne also currently serves as the Director at Large on the Board of Directors of the Buckhead Business Association.


Lisa Schoolcraft

Lisa Schoolcraft is a seasoned journalist and editor who now owns her own freelance business, Schoolcraft Ink LLC. Over her career, she has covered education, health care, real estate, government, economic development, retail development, transportation, police/crime, hospitality and more for such publications as the Atlanta Business Chronicle, the Jacksonville Business Journal, and The Brunswick News. She’s interviewed the likes of Janet Reno, Hank Aaron, Ted Turner, Grace Hopper, Celestine Sibley, William Diehl, John Berendt, Julie Gerberding and Billy Joe Royal.

When she’s not writing or editing stories, she’s pursuing her bucket list of running a race in all 50 states. Some recent favorite ones include the Anchorage Half Marathon in Alaska, the Rock ‘n’ Roll Half Marathon in Denver, and the Run Crazy Horse half marathon in South Dakota.



About ValueStream Media Group


ValueStream Media Group, offering print, digital, social media, strategy and media consulting, is the parent company of Simply Buckhead, 17th South, and Atlanta Pet Life magazines, and BuckheadView, the online news website dedicated to covering Atlanta’s thriving Buckhead community, with neighborhood news and issues. With the powerful audience for all four platforms, including residents, and key business and political leaders in the community, our combined websites boast over 150,000 monthly visitors, and our three print publications distribute 80,000 copies in over 600 locations, with a monthly audience of over 180,000 readers.



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