Published on September 29th, 2016 |0
Ted Baker London to debut first Atlanta store at Lenox Square Oct. 21
Ted’s 2,622-square-foot store design brings a taste of London to the tables of the US as the store melds the two famous food concepts together, inspired by 1950’s American drive-in restaurants as Atlanta is home to the country’s largest drive-in, The Varsity.
Laser cut feature screens are tailored to create a pattern of ketchup and mustard bottles commonly found in diners. The fitting rooms will be filled with classic bar stools and bespoke wallpaper, while the cash desk is made of actual car parts with illuminating headlights.
The store will open with Ted’s Autumn Winter 2016 womenswear, menswear and accessories collections. During opening weekend customers will enjoy diner inspired giveaways, treats and a Ted Baker gift with threshold purchases while visiting the new store.