Published on July 11th, 2016 |


Joie to open 1st Georgia boutique at Shops Buckhead Atlanta July 23

Joie, the California-based lifestyle apparel brand, will open its first Georgia boutique at Buckhead Atlanta July 23.

The store, located at 250 Buckhead Avenue, will showcase Joie’s ready to wear and accessories, footwear and fragrances.

Joie’s design aesthetic draws its influence from vintage creations while maintaining a fresh approach to fashion. The concept is “casual, comfortable and luxurious.”

Joie, under the direction of Founder Chief Creative Officer Serge Azria (designer Max Azria’s brother), has been in expansion mode in recent years. The company has grown its presence in department stores and specialty shops worldwide, while also building its own free-standing Joie boutiques in the U.S. and launching an e-commerce website (

Other retailers expected to open at Buckhead Atlanta this year are Dior, Grooms men’s barbershop, Savant Salon for men, women and children, Venetian Nail Salon, Attom clothing and accessories for men. Restaurant openings planned are Taverna Italian restaurant, Kipos Hellenic Kitchen and American Cut restaurant. See BuckheadView’s earlier story here.


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