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Published on June 9th, 2016 |

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Sports Council recruits events that bring local business millions of dollars

Major sporting events already booked into Atlanta through 2020 through the efforts of the Atlanta Sports Council, and others that may be courted, are destined to bring millions of dollars of business to Buckhead hotels, restaurants and retail shops the Buckhead Business Association heard Thursday.

Atlanta Sports Council Executive Director Dan Corso addresses the Buckhead Business Association June 9.

Atlanta Sports Council Executive Director Dan Corso addresses the Buckhead Business Association June 9.

Dan Corso, executive director of the Atlanta Sports Council and senior vice president of the Metro Atlanta Chamber spoke at the BBA breakfast meeting about the role of the Atlanta Sports Council to draw sports events to metro Atlanta such as recently winning the bid for the 2019 Super Bowl.

The Sports Council’s focus is on driving economic impact and increasing visibility for the Atlanta region through drawing major sports events here. For instance, it is estimated the Super Bowl will bring about $30 million in economic benefits to Atlanta and the state.

But that is not all. The College Football Playoff National Championship game, which is coming to Atlanta in 2018, is expected to generate $9 million in revenues. The Peach Bowl this year will be one of two semi-finals games.

“We will be putting the team hotels in Buckhead for the College Football Playoff Championship,” Corso told the BBA audience.

Corso has been with the Atlanta Sports Council and Metro Atlanta Chamber since May, 1999. The Sports Council is a division of the Metro Atlanta Chamber, but it is privately funded separate from the chamber. The ASC, with a staff of four, facilitates the growth and development of sports in metro Atlanta by serving as an event recruiter.

Corso ran through a list of major events already recruited for Atlanta, in addition to the 2019 Super Bowl and the 2018 College Football Playoff Championship. They include a four-day USA Diving

Above is a list of the events the Sports Council is researching at present to determine if it wants to bid on bringing them to Atlanta.

Above is a list of the events the Sports Council is researching at present to determine if it wants to bid on bringing them to Atlanta.

Olympic Team sendoff event that will be held at Georgia Tech in July, the Major League Lacrosse Championship Game in August, the NCAA Men’s Basketball South Regional Tournament in 2018 and the NCAA Men’s Final Four Basketball tournament in 2020.

He also ran through a list of events that the Sports Council is researching to see if it will bid on bringing them to Atlanta, which include the CrossFit Games Finals in 2017-2020, the NCAA D1 Men’s Wrestling Championship 2019-2022, Wrestle Mania in 2019-2020, ACC Men’s Basketball Tournament in 2021 and the Army-Navy football game during the period 2019-2022.

“These are events were are just looking at. We have not determined to pursue them at this time,” Corso explained.

“The new Mercedes Benz stadium is a game changer” in terms of going after these sporting events, Corso said. “It is the downtown Atlanta experience we are selling. We pitch walkability and 10,000 hotel rooms within walking distance.” But they also pitch the Buckhead experience as well—great hotels, top-rated restaurants and retail shopping that brings visitors from all over the south to spend their money.

“We are in the business to create economic impact for the Atlanta region,” Corso simply states.

Corso spent nearly 20 years in the sports industry. Before joining the Atlanta Sports Council, he worked 10 years for a diverse range of sports based organizations, including privately owned sports marketing and advertising agencies.

Corso serves on the board of directors of the Atlanta Convention & Visitors Bureau and the College Football Hall of Fame, and is on the advisory boards of the BB&T Atlanta Open and the Children’s Healthcare of Atlanta Sports Network.

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