Business News Flywheel 1

Published on May 17th, 2016 |

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Cycling studio Flywheel Sports opens at The Shops Buckhead Atlanta

Cycling studio Flywheel Sports opened its third metro Atlanta location at The Shops Buckhead Atlanta this past Monday, sporting the chain’s new logo and brand imagery.

The Buckhead location is more than 5,500 square feet and features more than 60 high-tech bikes and 20 FlyBarre mats. When riders enter the stadium, the tech pack (a small computer affixed to every bike in the stadium) will greet them by their first name.

The stadium will also feature special LED lighting that can be managed by instructors, allowing them to play with the color of the lights throughout the ride.

“When selecting a location for a new studio space, our team does a great deal of research,” said co-founder and Creative Director Ruth Zukerman.. “We seek markets that not only embrace boutique fitness and a healthy lifestyle but also regions that have a united sense of community.”

Zukerman added, “We knew Buckhead fit the bill – it was exciting, as it always is, to introduce the residents to a form of exercise that was unique.”

Flywheel has built an international following among professionals and celebrities since it launched its concept in 2010. It was founded by a group of cyclists, including instructor Zukerman, who has been credited as the driving force behind the indoor cycling phenomenon.

Flywheel Sports also has locations in London, Los Angeles, Chicago, Miami, Dallas, and Dubai, among other cities.

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