Published on March 22nd, 2016 |1
JPX Works plans May sales, fall start for ‘Emerson’ 21-story condo near Peachtree Battle
Lloyd Wright-inspired “Emerson” condo tower at 2520 Peachtree Road. Prices for the 44 units will start at $1.8 million.
The project was announced last summer and BuckheadView reported on early details and renderings of the project that were presented during a late June Zoning Committee meeting of Neighborhood Planning Unit-B at which Portman greeted neighbors who unanimously supported replacing a 1950s low-rise condo building with this new design.
JPX Works now has named the building and released somewhat refined specifications and renderings on the high-rise, which will be located on 1.84 acres of property on Peachtree near just north of Lindbergh Drive. The height of the building has been reduced by one floor along with the number of units since the presentation last June.
There will be 44 homes in the building with one to three homes per floor, each serviced by a private elevator. The fan-shaped building allows for unit combinations up to 7,200 square feet.
“Atlantans are invested in making their neighborhoods the most exciting, vibrant areas to reside and Buckhead is certainly no exception,” stated Portman, founding principal of JPX Works. “The intention of Emerson is to inspire residents and neighbors alike, as well as improve the quality of their lives through exceptional design.”
During the late June NPU-B Zoning Committee meeting, Christian Bailey of ODA Architecture in New York City, said the tower’s design would “embody modernism” and feature “villas in the sky” rising from the tree cover prevalent in Buckhead’s Peachtree Heights West neighborhood.
Stating the building’s cascading levels is a tribute to Frank Lloyd Wright’s Fallingwater house in Pennsylvania, Bailey said the large outdoor spaces of each unit and its
light and airy shape would mimic an “urban lantern.” (To read that July 1 BuckheadView story, click here.)
According to a JPX Works press release, “Emerson will be an exclusive address, featuring one to three homes per floor, each serviced by a private elevator. The exquisite ODA-designed unit interiors and common areas set a new bar among Atlanta’s luxury condominium buildings. The ultra-luxury services and amenities at Emerson will include an elegant fully-staffed lobby, lavish resident lounge with private dining room, and sprawling sundeck and outdoor terrace.”
The tower’s profile is designed to command “awe-inspiring views south over the Peachtree Battle district and north toward Buckhead’s commercial center,” according to JPX Works.
“Jarel and I share a foundational belief that good design is good business,” said Fernald, co-founder of JPX Works. “Our Emerson concept exemplifies Atlanta’s love of beauty and heritage, but also displays the modern evolution of our city’s architectural trajectory.”
JPX Works is expected to open an Emerson sales gallery at ADAC West in the Peachtree Hills neighborhood this May. Christa Huffstickler of Atlanta Fine Homes Southeby’s International Realty’s Developer Services division will oversee sales and marketing for the project, with colleagues Burma Weller and Kevin McBride handling on-site
Construction fencing is already in place round the property at 2520 Peachtree, which indicates that all of the owners of the former condominium building on the site have moved out.
Rounding out JPX’s team are Matt Vyverberg, director of design and development and Josh Herndon, director of development. Partners in the project are: ELV Associates, Inc. (equity investor); ODA-Architecture (design architect); Rule Joy Trammell + Rubio (architect of record); Perkins + Will (landscape architect) and Mark Williams Design Associates (interiors consultant).
JPX Works, LLC was established by Jarel Portman and Bruce Fernald in 2011 to develop urban real estate. The company’s debut project, Inman Quarter, featuring 200 luxury apartments and 39,000- square-feet of Class-A retail and restaurant space, was recognized as a Development of Excellence by the Atlanta chapter of the Urban Land Institute and awarded with an Exceptional Merit for Context- Sensitive Urban Infill Development by the Atlanta Regional Commission. Inman Quarter was sold in May 2015 for $72.5 million.
Emerson will be the company’s third venture, following the anticipated May 2016 launch of JPX Works’ 147-unit boutique residential high-rise at 693 Peachtree Street.