Community News Fake Hotel

Published on February 23rd, 2016 |

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Loudermilk ‘shocked’ over fantasy hotel plans for Buckhead Village site

Renderings described as an “iconic” Buckhead building—for a triangular strip of land across Peachtree Road from Charlie Loudermilk Park—were displayed Tuesday (Feb. 23) by Curbed Atlanta online news service. But the owner of the land had never seen the renderings and doesn’t know those who created them.

Curbed Atlanta said Joshua A. Reeves, of Atlanta Fine Homes Sotheby’s International Realty, sent over “a vision he’s been working on for a year with Stephen Holland, of Holland Architects that

Curbed Atlanta map shows the site where the hotel would be built, according to the online news source.

Curbed Atlanta map shows the site where the hotel would be built, according to the online news source.

could consume a triangular block now occupied by Mitchell Gold + Bob Williams, Chuck’s Firearms, The Fish Hawk outfitters and several vacant lots, including the former Buckhead Bottle Bar location.”

But the land is owned by The Loudermilk Co., and its CEO Robin Loudermilk told BuckheadView he had never seen the plans before they were published Tuesday and he doesn’t know the individuals identified as having presented the plans.

Loudermilk told Buckhead View, “If someone wants to pay let’s say $50 million for that tract of land, I guess they can plan to build anything they want to. But we haven’t talked to anyone who has been willing to do that,” adding he had never talked to the persons identified with the renderings.

According to the Curbed Atlanta story, which also was picked up by the Bisnow online real estate news service, “Plans call for at least 200 four-star hotel rooms and 40 copious premium residences with (a) separate interior elevator atrium,” quoting Holland.

According to Curbed Atlanta, “The kicker, though, could be the three-sided façade, which would form a backdrop for Charlie Loudermilk Park and just might include an animated marquee style signage band similar to Times Square.”

Talking to Curbed, Holland called the location “the crown jewel of undeveloped Buckhead sites … a once in a lifetime opportunity” and one that “deserves an iconic structure” given its proximity to the park and Buckhead Theatre.”

Some other key aspects of the proposal, according to Holland:
• Rooftop restaurant overlooking the park and Atlanta skyline.
• Fully enclosed atrium separating the hotel and residential towers, offering a voluminous art gallery display.
• Club-level amenities overlooking all three facades at approximately 80 feet above street level.
• All-weather infinity-edge swimming pool with retractable roof and wall.

Curbed Atlanta said the project would include about 31,000 square feet of street retail, including slots facing the park.

No timeline for the project was provided, which doesn’t surprise Robin Loudermilk.

“They do not own the property. They have not even talked to us about the property. I was totally shocked when I first heard about and saw this rendering and story earlier today,” Loudermilk told BuckheadView.

“And, I can tell you that the rendering does not reflect any style of building we would consider building on our property there,” Loudermilk added. He said his company is still considering its options on what to do with the property. “Nothing has been decided yet,” he said.

Click here for the Curbed Atlanta post.

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    1. Pingback: Buckhead Development Announced Not Legit  – You fill in the comments about ethics. “Media floats fake hotel plans for prime Buckhead Village site” – BuckheadView – www.BuckheadAtlantaRealty.com

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