Business News Design Within Reach

Published on February 9th, 2016 |

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On the move: Design Within Reach store, J. Christopher’s eatery

Design Within Reach has broken ground on a new 15,000-square-foot space that will be more than triple the size of its current Buckhead store, which is facing a possible wrecking ball due to Branch Properties’ plans for a mixed-use residential/retail project on the site.

The present Design Within Reach store at Peachtree Battle area.

The present Design Within Reach store at Peachtree Battle area.

The new showroom, which will further cement the Westside Provisions District as a hub for home furnishings, will be located near the corner of Howell Mill and Huff roads, anchoring a new building on the former site of Figo Pasta. The project is scheduled to open in early 2017.

Once construction is complete, the Connecticut-based DWR, which was founded in 1999, will relocate from its current site at the corner of Peachtree Road and Terrace Drive at the northwest corner of the Peachtree Battle Shopping Center.

The present DWR store and a Burger King restaurant next door are expected to be demolished—along with the back half of the former National Book Bindery building—as Branch Properties develops a 15-story residential building with 15,000 square feet of retail on those sites. Branch also owns Peachtree Battle Shopping Center.

According to a report by Atlanta magazine, the new showroom will be large enough to hold some 30 different vignettes, arranged so that clients can shop either by style or by room and product type. The layout is meant to make furniture buying less overwhelming.

(To read the Atlanta magazine story, click here.)
J. Christopher’s also relocating

Atlanta based J.Christopher’s plans to relocate the existing restaurant from 3050 Peachtree Road (Two Buckhead Plaza) to the former Paul’s restaurant site in the Peachtree Hills neighborhood at the intersection of Peachtree Hillls and Shenandoah avenues. Christopher’s

The J. Chroistopher's restaurant at Two Buckhead Plaza that will close at the end of February.

The J. Chroistopher’s restaurant at Two Buckhead Plaza that will close at the end of February.

Chef/owner Paul Albrecht (formerly of Pano’s & Paul’s) closed Paul’s at the end of last year.
Albrecht’s other restaurant, Social Vinings, also closed last year, but will reopen soon as Steak 101, from the 101 Concepts restaurant group, according a story by Tomorrow’s News Today, Atlanta.

The existing J. Christopher’s restaurant is scheduled to close at the end of February with plans to reopen in the new location about three months later.

The new J. Christopher’s will place the restaurant far closer to Another Broken Egg Cafe in Peachtree Battle Shopping Center and Egg Harbor Cafe in The Brookwood condominiums.

The first J. Christopher’s opened in Marietta in 1997. Since then, the chain has grown to include 20 locations in Georgia and a pair of locations in Tennessee.

(To read the Tomorrow’s News Today story, click here.)

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