Civic Groups

Published on January 12th, 2016 |


Emory prof and author to discuss ‘Partnering with Frenemy’ at BBA

Emory professor and author Sandy Jap will be speaking Thursday (Jan. 14) at the Buckhead Business Association’s breakfast meeting on her novel, “Partnering with the Frenemy: A Framework for Managing Business Relationships”.

Jap, currently a professor of marketing at the Goizueta Business School at Emory University, is a co-founder of the Emory Marketing Analytics Center (MAC) and an international expert in the

Emory professor and author Sandy Jap

Emory professor and author Sandy Jap

management of partnering relationships and business-to-business issues.

Her research centers on the development of organizational relationships, go-to-market strategies, and e-procurement. Her current focus is the development of decision support systems for multichannel sales attribution and media optimization.

Jap has won numerous awards for her impact on the field and the work has received significant attention from the academic community and the marketplace, including The Wall Street Journal, CFO Magazine, and Harvard Business Review.

She is an editorial board member at leading marketing journals and her work appears in a variety of books. “Partnering with the Frenemy” is her first book.

Prior to joining Goizueta, Jap served on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology for six years and was a visiting associate faculty member at the Wharton School at the University of Pennsylvania.

She teaches channel strategy and retailing classes for MBA, executive, and undergraduate programs, and the marketing strategy seminar in the PhD program. She received her PhD from the University of Florida and enjoys life with her kids. Tennis, red wine, and Cape Cod summers come in a very close second.

For more information about Jap and her book, visit The book is available for pre-order at

The Thursday morning BBA breakfast meetings are held at 7:30 a.m. at The City Club of Buckhead, the 18th floor of 3343 Peachtree Road in Buckhead.

Cost of attending the meetings is $10 for BBA members who pre-register and $12 at the door. The cost for guests and visitors is $20 and includes continental breakfast and validated self-parking. Register online now!


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