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Published on January 11th, 2016 |

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Zoning Review Board OKs Brand Properties’ Garden Hills rezoning

The Brand Properties request to rezone the former Garden Hills shopping center property at 2815-2839 Peachtree Road from C-1-C to MRC-2 for a mixed-use office/retail development was unanimously approved by Atlanta’s Zoning Review Board at its Jan. 7 meeting.

Brand Properties President Michael Hoath (left to right) and CEO Brand Morgan discuss the plan with Alhambra condo resident and Buckhead Condo Alliance President Ben Howard at the Nov. 17 meeting.

Brand Properties President Michael Hoath (left to right) and CEO Brand Morgan discuss the development plan with Alhambra condo resident and Buckhead Condo Alliance President Ben Howard at a Nov. 17 meting of the Garden Hills Civic Association at which the plan approved.

Brand Properties CEO Brand Morgan, who told BuckheadView the ZRB decision, said the request for the zoning change and plans for the development will now go before the City Council’s Zoning Committee at the end of January and then City Council should vote on it the first week in February.

The request for the rezoning of the property had been approved by both the Zoning Committee and full board of Neighborhood Planning Unit-B at the end of 2015 with the support of the Garden Hills Civic Association, representing the neighborhood. Neither vote was unanimous.

The NPU-B Zoning Committee and full board passed the Brand application along with conditions that the Garden Hills Civic Association and other neighboring groups had negotiated with Brand Properties over months of discussions.

Brand’s proposal for redeveloping the site was as a result of a fire the evening of Dec. 3, 2013 that destroyed the former strip shopping center and Garden Hills Cinema that had occupied that landscape for many decades, although much of it vacant in recent years.

What Brand is now proposing—after many changes to the original plan—is a building that will have 5 stories of office space above two levels of retail space and four levels of parking, two levels of parking being behind the Peachtree Road fronting retail spaces.

The above is the new site plan for the Brand Properties development, with the building moved forward toward Peachtree Road.

The above is the new site plan for the Brand Properties development, with the building moved forward toward Peachtree Road.

Much of the parking would be below Peachtree Road grade, with only 7 total stories above Peachtree Road grade.

Among the concessions Brand has made on the project have been reducing the square footage of the project from 135,000 to 134,500, reducing the height of the building from 167 feet to 135 feet, reducing the number of office floors from 6 to 5, reducing the number of parking levels from 6 to 4 and the number of parking spaces from 425 to 348.

Brand also has agreed to reduce the Peachtree Road curb cuts from 2 to 1, remove a drive-thru bank teller operation and a host of other concessions that are part of a private conditions agreement (contract) with the Garden Hills neighborhood.

Brand had finally received an 18-2-2 vote approval from the Garden Hills Civic Association board, a verbal approval from the neighbors at the Rumson Court townhomes and written support from Clay Harper, one of the owners of adjacent Fellini’s Pizza and La Fonda restaurants.

Morgan had said last year that the company hoped to begin construction on the new development in the first quarter of 2016.

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