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Published on December 30th, 2015 |

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RH may add restaurant (maybe more) to its Buckhead design gallery

When Restoration Hardware opened its 70.000 square-foot RH Atlanta, the Gallery at the Estate in Buckhead in November of 2014, BuckheadView asked CEO Gary Friedman if there were plans for one of the company’s planned boutique hotels and/or restaurants being planned.

Restoration Hardware CEO Gary Friedman at the Nov, 21, 2014 opening of the Buckhead design gallery.

Restoration Hardware CEO Gary Friedman at the Nov, 21, 2014 opening of the Buckhead design gallery.

At that time, the answer was no. But maybe today the answer is yes—at least to a restaurant.

Restoration Hardware Holdings Inc. is looking at opportunities to add eateries, like the one just opened at its Chicago store, to its design galleries, including the one on Peachtree Road, according to a report in the Dec. 29 online Atlanta Business Chronicle.

In October, Restoration Hardware opened its first restaurant, the 3 Arts Club Cafe, at its design gallery in Chicago.

In a Dec. 10 call with analysts, Restoration Hardware CEO Friedman called 3 Arts Club Cafe in Chicago a success, adding it’s on pace to do $5 million in annual sales without serving a formal dinner or liquor, according to the ABC report.

The Buckhead RH gallery decorated for its grand opening party in November 2014.

The back of the Buckhead RH gallery decorated for its grand opening party in November 2014.

“There’s not a name on the outside of the building,” Friedman said. “We didn’t advertise the restaurant. The restaurant closes at 7 to 7:30 at night because we have a curfew agreement with the neighborhood … Yet you saw the picture of the line-ups outside every weekend. And just as a standalone, we have a $5 million restaurant.”

When asked if the company would consider adding a restaurant to its other design galleries, including the one in Atlanta, Friedman said: “Yes … We’re reviewing plans and opportunities right now, and we also have opportunity to add hospitality to the existing galleries that we have already open,” the ABC story reports.

The Buckhead store, which is an architectural highlight on Peachtree Road across from Buckhead Atlanta, features six stories of showroom space, including an impressive rooftop with skyline views. RH reportedly has already been seeking a liquor license for the store.

However, BuckheadView was told on recent visits to the store, that RH has plans to add a full showroom for its new modern furniture and one for its children’s line to the store which presently seems well stocked on every floor.

It does not seem possible to BuckheadView that RH would also be able to add a full restaurant/bar facility within the present Buckhead building along with those

The RH Atlanta, the Gallery at the Estate in Buckhead in November of 2014.

The RH Atlanta, the Gallery at The Estate in Buckhead in November of 2014.

other two new galleries.

That brings us back to the original question asked of Friedman in November of 2014, which also included asking whether RH had considered taking over the former Cheesecake Factory building next door on Peachtree, vacant since Cheesecake Factory moved to Lenox Square.

The former Cheesecake Factory building, which BuckheadView is told is being used by RH for some storage purposes and for overflow valet parking, has an architectural flavor that is somewhat compatible with that of the RH Buckhead store next door.

The former Cheesecake Factory building also might be large enough to house both a first-floor restaurant and a boutique hotel above, with a bit of renovation and possibly expansion. It is a fact that RH is getting into the hospitality business with both restaurants and boutique hotels.

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The company in October opened its first restaurant, the 3 Arts Club Cafe, at its design gallery in Chicago

The company in October opened its first restaurant, the 3 Arts Club Cafe, at its design gallery in Chicago. Is a restaurant on the menu for its Buckhead design gallery, which opened in November of 2014.

he upscale home-furnishings company announced in August it is planning to open a boutique hotel and restaurant around the corner from its upcoming flagship store in the meatpacking district of New York City.

The company leased all of 55 Gansevoort St., a 25,000-square-foot building near the 70,000-square-foot space it leased last year for its flagship at 9-19 Ninth Ave., which was the home of eatery Pastis.

The 14-room hotel will act in part as a showroom for the brand, including Restoration Hardware’s furniture and fixtures, and will have a ground-floor restaurant. It is the first hospitality concept launched by the California-based public company.

Then in October, RH announced today the opening of RH Chicago, The Gallery at the Three Arts Club at 1300 North Dearborn Parkway on Chicago’s famed Gold Coast.

This first-of-its-kind retail concept signifies the brand’s initial foray into hospitality with a seamlessly integrated culinary offering by celebrated restaurateur Brendan Sodikoff, which includes the 3 Arts Club Café, the 3 Arts Club Wine Vault & Tasting Room, and the 3 Arts Club Pantry & Espresso Bar.

The Gallery also features the first in-store presentation of RH’s newest business concepts, RH Modern and RH TEEN. Reclaimed, restored and reimagined, RH Chicago spans nearly 70,000 total square feet across six floors, unveiling a glass-and-steel-enclosed Grand Courtyard, a Rooftop Park & Conservatory and a Lounge with Historic Performance Stage, marking one of the most significant architectural undertakings of its kind.

Sound familiar? 70,000 square-foot building, six floors, enclosed grand courtyard, rooftop conservatory and a lounge? Sounds like every element that exists at RH Atlanta, the Gallery at The Estate in Buckhead.

Now we have to just wait for the formal announcement as to what Restoration Hardware really plans to do here in Buckhead—add a restaurant to the existing store, add a boutique hotel with restaurant close by to the existing hotel (maybe in the former Cheesecake Factory building) or maybe nothing at all. Incidentally, the former Cheesecake Factory building is still vacant.

Our bet is that it will not be nothing at all and may even be very grand, as the store opening was in November 2014.

 

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