Published on November 4th, 2015 |0
Phipps Plaza’s new Peachtree facade to be completed by year’s end
taken place over the past year and highlighting storefronts of some of the mall’s premiere brands.
The Peachtree Road entrance will consist of intricately designed, perforated metal panels highlighting luxury brands from Phipps Plaza’s retail roster, including Jeffrey, Versace, Tiffany & Co., Giorgio Armani, BOSS Hugo Boss and Bottega Veneta.
The new Peachtree Road entrance will also feature a backlit glass curtain wall, designed to create a dynamic gateway to the property both day and night.
“Recognized as one of the country’s premier centers for luxury shopping, Phipps Plaza is always seeking ways to not only enhance the shopper experience, but also the overall aesthetic of the center,” said Michelle Smart, head of leasing for Lenox Square and Phipps Plaza.
“The new façade of storefronts welcoming shoppers to the center offers a dynamic atmosphere for our guests and a prominent, visual opportunity for our best-in-class brands to highlight their stores,” Smart added.
The changes to the Phipps Plaza façade follow a similar renovation to the Peachtree Road façade of Lenox Square that was completed in 2014, turning storefronts outward to the road to invite more customers into the stores and malls.
Phipps Plaza interior renovations already completed include upgraded LED lighting, a complete repainting, new white carerra marble accents, an updated
railing system, luxury soft seating and lounging areas, upgraded restrooms and the installation of a hotel-like concierge center.
In addition to the renovations to the mall, Phipps Plaza previously announced the addition of a residential project, “Domain at Phipps Plaza”, which will add 319 mid-rise, urban-style luxury residences currently being developed by Columbus Realty Partners, Ltd., “Domain at Phipps Plaza” is scheduled to open in phases during July through November 2016.
Phipps Plaza also is in a joint venture with Noble Investment Group, which is building an AC Hotels by Marriott brand on the Phipps Boulevard side of the mall, which is slated for a May 2016 opening. (To read an update on the hotel construction, click here.)