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Published on October 28th, 2015 |

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Brand Properties’ redesign of Garden Hills office/retail project gains favor

It finally looks like the stars have aligned for the redevelopment of the former Garden Hills shopping center property to re-emerge as a mixed-use office/retail development, with a hoped-for start of construction in early 2016.

The above is the new design for the Brand Properties development at the site of the former Garden Hills shopping center.

The above is the new design for the Brand Properties development at the site of the former Garden Hills shopping center.

After months of negotiations with neighborhood groups, making concessions and changing the design of the project, Brand Properties CEO Brand Morgan told BuckheadView Wednesday (Oct.

28) that he believes everything now is settled to the point of going before the Neighborhood Planning Unit-B Zoning Committee in November for approval.

That sentiment was somewhat confirmed by Michael Isaacs, the Garden Hills Civic Association’s representative on the NPU-B Zoning Committee, Tuesday night. Isaacs said that with the new design of the 8-story office building there seems to be a neighborhood approval in sight.

According to Isaacs, Morgan this week presented to Garden Hills representatives a new design for the structure, which incorporates brick and has apparently met with the approval of many in the neighborhood.

R. Brand Morgan

R. Brand Morgan

Morgan also reportedly agreed to reduce the height of the building by 10 feet and place more of the parking deck below the Peachtree Road grade level by digging out some of the back part of the property.

Morgan agreed Wednesday to email BuckheadView the new design for the building, along with elevation drawings and graphics. (Those are

This is the old rendering of the Brand Properties proposed mixed-use project at 2815-2839 Peachtree Road in Garden Hills.

This is the old rendering of the Brand Properties proposed mixed-use project at 2815-2839 Peachtree Road in Garden Hills.

presented with this story.) The architects Brand Properties are working with on the project are Wakefield Beasley Associates and ASD Design.

Isaacs told BuckheadView the only remaining discussions revolve around a couple of traffic issues involving Rumson Road, the side street where there will be an access point to the development’s parking deck. Some of that involves rearrangement of islands in the roadway.

The GHCA is supposed to vote on it Nov. 17, a week before the next meeting of the NPU-B Zoning Committee meeting on Nov. 24.

BuckheadView understands that Ben Howard, president of the Buckhead Condo Alliance who lives in the Alhambra condo building adjacent to the proposed development, still want to remove all curb cuts to the development on the Peachtree Road frontage.

Morgan has already conceded to not have a drive-thru for the proposed bank office at the development and has agreed to reduce the Peachtree Road curb cuts from two to one. But Howard and

The above is the new site plan for the Brand Properties development, with the building moved forward toward Peachtree Road.

The above is the new site plan for the Brand Properties development, with the building moved forward toward Peachtree Road.

some of the condo buildings across the street still object to the one curb cut.

Howard and a couple of representatives of the 2828 Peachtree condo building across Peachtree from the development site were seen huddling with Garden Hills long-time zoning representative Bill Bozarth at the end of the Tuesday night meeting and presumably talking about the Peachtree Road curb cut issue.

“I am done with discussing that issue,” Morgan told BuckheadView on Wednesday. He had previously told BuckheadView, “Without a curb cut on Peachtree Road, there is no development.”

Explaining that he had made about all the concessions he could to the planned project, Morgan told BuckheadView over last weekend, “We got asked to defer. I am ready, but Garden Hills wants the Garden Hills Civic Association to vote first and we are waiting on them,” Morgan said.

That marked at least the third month this application to rezone from C-1C to MRC-2 for the development of a mixed-use project has been deferred.

Morgan told BuckheadView Wednesday, “I am very sure we will be presenting to the NPU Zoning Committee next month.” That meeting will be Nov. 24 at 7 p.m. at The Cathedral of St. Philip, 2744 Peachtree Road.

Ironically, the Zoning Committee meeting will be held right across Peachtree Road from the development site and almost two years following a nighttime fire that destroyed the former shopping center and Garden Hills Cinema in early December of 2013.

 

 

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    13 Responses to Brand Properties’ redesign of Garden Hills office/retail project gains favor

    1. Jason says:

      Still ugly and too much on that lot. I like that there are trees between the street and sidewalk but would be better if there was more. Look across the street or even on the same side of peachtree both north and south. It just seems like they are trying to butt up against the street as much as they can. Just because you can doesn’t mean you have too. I look forward to seeing the rendering with the neighborhood around it as was done with the previous proposal. Also concerned about Rumson traffic and the island redesign. It would be nice if Brand promised to maintain the new islands with better landscaping going forward. The first island is somewhat maintained today but the other is overgrown. Hopefully they will have a traffic study before agreeing to having the parking deck dump out on Rumson, especially as currently designed with no right on red.

    2. dfdsfsd says:

      Is it possible to update the images in the story so that when you click on the images it displays a higher resolution/larger image? Would love to look at the site plan but its hard when the image is only 250px wide. Granted, this might be all that was provided by Brand but thought I would ask.

      • John Schaffner says:

        The images used were supplied by Brand Properties at 5:30 p.m. Wednesday and we did what we could with them. We plan to ask Brand Properties on Thursday to provide us with higher resolution images if possible. Stay tuned.

    3. Drew says:

      Is it just me or did this get bigger? Before it had two floors that were close to the street with 6 stories above it slightly set back. Now the top six floors have been brought forward which might be why it appears closer to the road. Also when he said he chopped 10 feet off the top, all he did was remove the steeple. That’s like taking down an a spire and saying you reduced the overall height.

    4. Michael Isaacs says:

      This comment was posted by Michael Isaacs of Garden Hills: BuckheadView has overstated my comments. There are still crucial parking and traffic flow issues to resolve before the Board of Garden Hills Civic Association votes whether to support the project or not. Whether the Board rules in favor or not is not known. Only when the vote is taken will we know the results.

    5. J says:

      They should allow one curb cut and that is to only turn right onto Peachtree heading north/east. This will allow people to get out without adding volume to the traffic light where those heading left towards Midtown can go.

    6. Bill Arnold says:

      The redesigned building looks like the county lockup.

      The Garden Hills folks may not have liked the original design but how many of THEM actually had to look out their windows and see it ? How many are actually affected by traffic flows attendant to the building ?

      The original design was just fine.

      • dfdsfsd says:

        I have to look out my window and see it. I am directly affected by traffic flows as I exit my building directly across from the future exit for this development. I did NOT like the original design. And I do not like the new design.

        I will have to agree with you. This absolutely looks like a jail.

    7. MB says:

      The first one was actually designed with characteristics of a prominent hotel that is nearby. This looks nothing like what is currently in the area…

    8. Rumson Rd Neighbor says:

      he has to change this to do in and out of the parking deck on Vivian instead of Rumson to reduce traffic backup

    9. Sunny Park says:

      We own two condo units at 2828, we like both designs. This development will add values to our neighborhood. Remember what was there? Can you imagine another 30 story high rise condo tower there? Thanks to the developer for distinctive designs which will add values to our neighborhood.

    10. Pingback: News Briefs: City pension ruling; Alliance rendering; Garden Hills redux - Atlanta INtown Paper

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