New Developments This was the original  rendering of the Brand Properties proposed mixed-use project at 2815-2839 Peachtree Road in Garden Hills.

Published on October 26th, 2015 |

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Brand Properties project zoning again deferred; 3 others may be testy

For still another month, the Brand Properties application to rezone the former Garden Hills shopping center property for a new office/retail development will not be heard by the Zoning Committee of Neighborhood Planning Unit-B Tuesday night, Oct. 27.

However, there are two or three other applications on the committee’s agenda that are likely to be somewhat controversial and bring out neighborhood people to discuss them—a proposed 20-story mixed-use tower near Peachtree Battle Shopping Center being one.

R. Brand Morgan

R. Brand Morgan

“We got asked to defer,” Brand Properties CEO Brand Morgan told BuckheadView. This marks at least the third month this application to rezone from C-1C to MRC-2 for the development of a mixed-use project has been deferred.

“I am ready, but Garden Hills wants the Garden Hills Civic Association to vote first and we are waiting on them,” Morgan explained.

Morgan has met with the GHCA representatives on many occasions over the past several months and has agreed to many requested concessions, according to a number of parties involved in the negotiations. But GHCA has yet to formally vote on the project.

However, despite not hearing the Brand Properties application, the NPU-B Zoning Committee will likely hear some lively discussions related to two or three other applications on the agenda for the 7 p.m. meeting in the Child Hall of The Cathedral of St. Philip, 2744 Peachtree Road.

One that is likely to be controversial is the application by Branch Properties to rezone from C-3 and C-1-C to C-3 three properties along Peachtree Road—just south of Terrace Drive and north of

NPU-B Zoning Committee chairman Bill Murray during an earlier committee meeting.

NPU-B Zoning Committee chairman Bill Murray during an earlier committee meeting.

Peachtree Battle Shopping Center—to develop a mixed use project with 18 stories of residential over two stories retail use.

The properties involved include the DWR (Design Within Reach) store, Burger King and the former Smith & Hawken book bindery building. The addresses are 2395, 2425, 2451 Peachtree Road.

Sally Silver, who works in the City Council office of Dist. 7 Councilman Howard Shook, told BuckheadView, “There is a proposal for a mixed use residential building on those parcels all of which are owned by Branch, which also own Peachtree Battle Shopping Center.”

Silver explained, “The underlying land use is in place and all but one parcel is already zoned C-3. The DWR parcel is C-1, but surrounded by C-3 even in the rear (Publix) so would be likely to be rezoned to C-3.” She added, that the Peachtree Hills neighborhood has been in discussion with the developer.

Jeffrey Kirsch, who is president of the homeowners association for the ParkLane on Peachtree high-rise condo building told BuckheadView, “This will certainly concern everyone in my building, particularly those who presently enjoy the Atlanta skyline view from the south side of the building.”

As NPU-B Zoning Committee chairman Bill Murray has often said and reaffirmed to BuckheadView regarding this application, “No one owns a view,” meaning something can be built next to any building that will take away the view people thought they would have forever.

Another application that could draw some neighborhood residents out in protest involves seeking to rezone properties at 2878 and 2884 Piedmont Road from RLC-C to MR-3 to construct 12 townhomes where offices now exist.

This application has been debated for several months between the developer, neighboring property owners and the Garden Hills Civic Association and reportedly has finally been approved by GHCA. But that is not to say that all the neighboring property owners are happy with the planned development.

The developer also is seeking a special exception to allow a maximum 6-foot fence/wall in the front yard of the development.

And, still a third application that may draw some neighborhood protest at the meeting is to rezone 4087 Haverhill, 321 Herrington and 320 Lakemoore in north Buckhead from RG-2 to PD-H to enable the construction of 30 single-family residences, not to exceed the 0-16 units per acre zoning restrictions. The properties are near the Blue Heron Nature Preserve.

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    5 Responses to Brand Properties project zoning again deferred; 3 others may be testy

    1. KRH says:

      I live around the corner from the Heverhill/Herrington/Lakemoore condos, and while I know those are kind of old and run down, I wish I knew what kind of homes were going to be built there. I wish builders would think about replacing older structures with something besides Mini-mansions. How about smaller, cottage like homes for a change, something with charm?!?!

    2. Damon says:

      “Morgan has met with the GHCA representatives on many occasions over the past several months and has agreed to many requested concessions”

      Unless the concessions resulted in a completely new proposal, this is still ugly, doesn’t fit in, and bad for the neighborhood. Just my personal opinion.

    3. amanda says:

      “For still another month, the Brand Properties application to rezone the former Garden Hills shopping center property for a new office/retail development will not be heard by the Zoning Committee of Neighborhood Planning Unit-B Tuesday night, Oct. 26.”

      I hope no one relied on this article for information regarding when the meeting occurred, because if today is Wednesday the 28th, yesterday was Tuesday the 27th, not the 26th.

    4. Charlie L. says:

      any updates on this meeting last night?

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