New Developments Pollack NE corner

Published on October 21st, 2015 |

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PollackShores plans another Pharr Road apartment/retail project

PollackShores Real Estate Group plans a mixed-use development on several tracts at the southeast corner of Pharr Road and North Fulton Drive. It would consist of seven stories of residential apartment units over five stories of structured parking, with leasing offices and retail space along Pharr Road.

Rendering shows the proposed PollackShores apartment/retail development for Pharr Road (at left) at North Fulton Drive (at right).

Rendering shows the proposed PollackShores apartment/retail development for Pharr Road (at left) at North Fulton Drive (at right).

The plans, as presented Oct. 7 to the Development Review Committee of SPI-9 (Special Public Interest district), call for 298 residential units—primarily one- and two-bedroom—accounting for

281,465 square feet of space, with ground-level retail space of 7,740 square feet.

The exterior of the building will be a mixture of brick, glass, metal panel, wood slats, and stucco. The top level of the structured parking serves as an open air courtyard and will contain a swimming pool.

Preston Partnership Principal Robert N. Preston listens to the discussion at the SPI-9 DRC meeting Oct. 7.

Preston Partnership Principal Robert N. Preston listens to the discussion at the SPI-9 DRC meeting Oct. 7.

The presentation to the SPI-9 DRC was made primarily by The Preston Partnership’s Tim Williamson and principal Robert Preston, with PollockShores being represented by Noah Randall and Michael Blair as applicants.

Williamson described the project by floors for the members of the DRC starting from the basement level, which would include a loading dock with three bays, trash room, parking for retail staff and shared parking for adjacent office building (shared parking agreement) and all back-of-house service areas (generator room, main electrical room, maintenance, etc.)

The ground level would include approximately 7,740 square feet of retail area, the leasing office, three residential liner units (along North Fulton

Graphic shows the location of the proposed PollackShores development on Pharr Road.

Graphic shows the location of the proposed PollackShores development on Pharr Road.

Drive) and retail and residential parking.

Levels two through four would include parking for residential units and 15 liner residential units each floor.

The fifth floor, which is the amenity level, would include 36 residential units, approximately 5,000 square feet of double-height amenity space and approximately 12,700 square feet of open-air courtyard and swimming pool deck.

Residential Levels six through 11 would include a total of 244 residential units in a U-shape formation around the open courtyard below. The roof level would then include mechanical equipment and the elevator equipment room.

PollackShores representatives Michael Blair and Noah during the discussions of the project plans on Oct. 7.

PollackShores representatives Michael Blair and Noah Randall  during the discussions of the project plans on Oct. 7.

The project is required by the city to have a minimum of 546 parking spaces, but requested a variation to reduce the proposed minimum by 56 spaces to a total of 490 spaces. The development plans to share parking on the bottom level with the office building next door to the property.

The applicant said a parking study to prove the proposed parking is adequate is in process and will be completed prior to the SAP (Special Administrative Permit) filing. The committee withheld recommendation on this variation request until the parking study is provided.

The DRC members did have a few recommendations for the applicants that included:
The parapet wall of the parking deck on the south and east elevations needs to be solid to screen the headlights.
The committee recommends the applicant revise the designs to enhance the resident entrance driveway on the North Fulton side of the development.
The committee recommends the applicant join Livable Buckhead in the multifamily category at the Champion Level upon issuance of the land disturbance permit.

The Development Review Committee does expect to see the parking study for this proposal, however, does not need to see the overall plan again unless significant changes are made to the plans that require more variations or the city staff requests additional input from the DRC.

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    2 Responses to PollackShores plans another Pharr Road apartment/retail project

    1. Rich says:

      If I’m looking at this correctly, Anis is included in the parcel but not the redevelopment. Is that correct? If so, any idea of the plans for the Anis lot and the adjacent one?

      • John Schaffner says:

        No Rich I do not believe Anis is included in the new development site. In fact nothing on Grandview is included. The development site is only that area in the orange (or yellow) color.

        John Schaffner

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