New Developments DSC_0426

Published on October 7th, 2015 |

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Crescent Communities to build 25-story apartment tower off Lenox Rd.

Charlotte-based Crescent Communities showed plans Wednesday, Oct. 7, for a 25-story residential tower named Crescent Lenox with 352 apartments it plans to build on the back end of a piece of property across from Lenox Square Mall,  at 3387 Lenox Road, that has been vacant for years.

Two view of the proposed facade of Crescent Communities' 25-story Crescent Lenox.

Two view of the proposed facade of Crescent Communities’ 25-story Crescent Lenox.

The building’s primary resident entrance will be on Oak Valley Road; but the primary vehicle entrance and likely address will be on Wright Avenue, just a block from the Lenox MARTA rail station, according to a presentation to the SPI-12 Development Review Committee Wednesday.

This photo shows the positioning of Crescent Lenox on the property at Lenox Road, Wright Avenue and Oak Valley Drive. The front part of the property is owned by Starwood.

This photo shows the positioning of Crescent Lenox on the property at Lenox Road, Wright Avenue and Oak Valley Drive. The front part of the property is owned by Starwood.

According to Crescent’s Atlanta office leader Jay Curran, senior vice president for Florida and Georgia, and his architectural team, the apartment tower will have 56 studio apartments and the remainder will be one- and two-bedroom apartments. They will rent for $2-plus a square foot.

The front part of the property, which is located between the Atlanta Marriott Buckhead Hotel & Conference Center and Firestone tire store, is owned by Starwood and reportedly will be developed with a hotel fronting on Lenox Road. The Starwoods development is separate, not coordinated, Curran told the DRC members.

Asked what the highlighted areas of the building design indicated, a member of the design team said some units have all glass and no balconies,

Crescent's Jay Curran, right, is shown during the Wednesday presentation with Morris Manning and Martin attorney Jessica Hill.

Crescent’s Jay Curran, right, is shown during the Wednesday presentation with Morris Manning and Martin attorney Jessica Hill.

which are the ones within the highlighted areas, and the rest have traditional apartment glass windows and balconies.

He also said the top highlight area contains an amenity space for use by all tenants that is at the top of that cutout space.

The 25-story residential tower is 385 feet tall and totals 392,000 squar feet. There is an amenity area on top of the parking deck and a dog walk area on the ground floor of the building that is accessible from Oak Valley Drive.

This development would be directly across Oak Valley Drive from the new major park that is being developed as part of the new development at the corner of East Paces Ferry and Roxboro Roads, so DRC members urged Crescent to make the loading dock doors and all aspects of the development facing Oak Valley to be pleasing for pedestrians walking by to the park or MARTA.

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