Published on September 22nd, 2015 |


British lingerie retailer Rigby & Peller opens Sept. 22 at Phipps Plaza

Rigby & Peller Lingerie Stylists London, will introduce the rich heritage of more than 75 years in the premium lingerie business to America by opening its first U.S. store at Buckhead’s Phipps Plaza today, Sept. 22, in the former Intimacy location at the mall.Rigby & Peller 3

“Van de Velde is committed to bringing the Rigby & Peller brand to the American woman,” says Dirk De Vos, director of retail at Van de Velde, Rigby & Peller’s parent company.

“We will bring a high level of service paired with premium product offerings to the American consumer under a brand that brings years of experience in Lingerie Styling and which also holds the Royal Warrant of H.M. Queen Elizabeth II in London,” De Vos added.

With the expansion, Rigby & Peller U.S. will introduce Lingerie Styling to America. This is the service of wardrobing women by helping them find their unique shape, style and color. This service goes beyond solely focusing on basic styles and also encompasses discovering styles that keep up with seasonal trends and fashionable colors.

“All women deserve to feel comfortable, confident and look beautiful,” says Jeniece Vaughn, head of marketing at Rigby & Peller U.S. “Imagine if every woman had a bra for every pair of shoes she owns. Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.”

The Rigby & Peller store will provide an array of curated collections from premium brands like Marie Jo, PrimaDonna, Aubade, Empreinte, Simone Pérèle and many more. Exclusive to Rigby & Peller’s American locations will be brands like Le Chat, Barbara, On Gossamer, Hanky Panky, Jonquil and In Bloom.

With more than 90 sizes ranging from A to K cup, Rigby & Peller U.S. claims its store will have lingerie that perfectly fits the body and lifestyle of every woman.

Rigby & Peller was founded in the United Kingdom in 1939 by two female corsetières Gita Peller and Bertha Rigby. With lingerie maverick, June Kenton, at the helm, Rigby & Peller evolved into one of the most talked about brands in London and has dressed some of the world’s most iconic women, from rock royalty to crowned heads.

In addition to Rigby & Peller’s new U.S. stores, the brand also has locations in the United Kingdom, Germany, Denmark, Hong Kong and China. To learn more about Rigby & Peller or to make an appointment to receive a personalized Lingerie Styling session, visit

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