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Published on July 27th, 2015 |

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Brand Properties defers NPU-B review of Garden Hills site plan to August

Brand Properties’ request to rezone the property at 2815-2839 Peachtree Road NE from C-1-C District (Community Business-Conditional) to the MRC-2 District (Mixed Residential Commercial) has been pulled from the agenda of the Neighborhood Planning Unit-B’s July 28 Zoning Committee meeting and rescheduled for August.

The rendering of the Brand Properties proposed mixed-use project at 2815-2839 Peachtree Road in Garden Hills shows the two-story retail elements facing Peachtree Road with the six-story office building behind it atop six levels of podium parking deck.

The rendering of the Brand Properties proposed mixed-use project at 2815-2839 Peachtree Road in Garden Hills shows the two-story retail elements facing Peachtree Road with the six-story office building behind it atop six levels of podium parking deck.

Early Monday (July 27) NPU-B Zoning Committee Chair Bill Murray told BuckheadView that Brand Properties had requested the item be deferred until the August 25 meeting of the Zoning Committee to allow more time to complete preparation of materials and meetings with neighborhood groups.

NPU-B Zoning Committee Chairman Bill Murray makes a point during an earlier Zoning Committee meeting.

NPU-B Zoning Committee Chairman Bill Murray makes a point during an earlier Zoning Committee meeting.

Brand Properties proposes to build a six-story office building on top of four levels of parking deck—only two levels of which will be above street grade—with two stories of retail and banking facilities on the front of it facing Peachtree Road. The property has approximately 275 feet of frontage on Peachtree.

The new development by Brand Properties would replace the former Garden Hills shopping center and Garden Hills Cinema theater strip commercial spaces that burned in a nighttime fire in early December of 2013. Those buildings, which were declared totally destroyed, were torn down earlier this year.

According to Murray, Brand Properties has met with the Garden Hills Civic Association representatives, the residents of a series of upscale townhouses on Rumson Road, the Alhambra condominiums representatives and also with the Peachtree Heights West neighborhood association representatives.

Murray told BuckheadView that Brand Properties CEO Brand Morgan had told him during a phone conversation that he would be willing to come and

This is a site plan for the proposed Brand Properties retail/office development on Peachtree Road in Garden Hills.

This is a site plan for the proposed Brand Properties retail/office development on Peachtree Road in Garden Hills.

present at the Tuesday, July 28, meeting but that he still did not have final agreements in writing from some of the parties that he had met with.

Murray said he advised Morgan do defer until the Augusts meeting. The Zoning Committee routinely suggests that to applicants who do not have formal written agreements from neighboring properties. The applicants either defer or risk the committee voting down their application due to lack of the letters of agreement.

R. Brand Morgan

R. Brand Morgan

“Our meetings with the neighborhood groups have been going well and we still need to meet with a few more before we go before the zoning committee,” Brand Properties CEO Brand Morgan told BuckheadView on Monday afternoon.

“We have been reaching out and meeting with anyone who is willing to meet and will continue to do so. We are planning on going before the NPU-zoning committee next month,” Morgan added. “I will keep you posted on that front.”

With the removal of the Brand Properties application from the July 28 agenda, that leaves the Zoning Committee with a rather normally mundane agenda of items which follows:

V-15-151 4424 Glengary Drive: Applicant seeks a variance from the zoning regulations to reduce the north side yard setback from 10’ (required) to 7’ for a screen porch addition to a SFD. Applicant seeks no other variances at this time.

V-15-153 286 Land O Lakes Court: Applicant seeks a variance from the zoning regulations to reduce the front yard setback from 50’ (required) to 48’7” and reduce the east side yard setback from 10’ (required) to 6’ to allow an addition to a SFD. Applicant seeks no other variances at this time.

V-15-158 2217 Willow Avenue: Applicant seeks a variance from the zoning regulations to reduce the north side yard setback from 7’ (require) to 6.4’ and the south side yard setback from 7’ (required) to 3.1’ to allow for a 2nd story addition to a SFD. Applicant seeks no other variances at this time

V-15-146 112 Terrace Drive: (No showed June 30) Applicant seeks a variance from the zoning regulations to reduce the east side yard setback from 7’ (required) to 5.5’ and reduce the front yard setback from 35’ (required) to 26.2’ for a 2 story addition to a SFD. Applicant seeks no other variances at this time.

Z-15-033 2989 Lookout Place: Applicant seeks to change the zoning from R-4 to R-4A to allow for the construction of 2 SFR. Applicant seek no other variances at this time.

V-15-164 1097 Bonview Lane NE: Applicant seeks a variance from the zoning regulations to reduce the front yard setback from 50’ (required) to 18’ to allow for a covered porch addition to a SFR. Applicant seeks no other variances at this time.

V-15-163 3082 Peachtree Drive: Applicant seeks to reduce the south side yard setback from 7’ (required) to 4.5’ to allow for a 2 story addition to a SFD. Applicant seeks no other variances at this time.

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    6 Responses to Brand Properties defers NPU-B review of Garden Hills site plan to August

    1. mm says:

      This article says the zoning committee meeting will be Aug. 25. Signage on the fences around the Brand property says Aug. 13. Two separate (different) meetings? If not, which is the correct date???

      • John Schaffner says:

        The Zoning Committee of Neighborhood Planning Unit-B meets on the final Tuesday of every month at The Cathedral of St. Philip, 2744 Peachtree Road NE in Buckhead. That date is Aug. 25. I don’t recall what the sign on the fence is referring to, but it is likely the meeting date for the Zoning Review Board, which meets in downtown Atlanta. That meeting is likely the Aug. 13 date you are referring to. However, since the Brand Properties plan has not yet been reviewed by the NPU-B Zoning Committee and full board, it will not be heard by the Zoning Review Board in August. If there are no further deferrals of this application, it will be heard by the NPU-B Zoning Committee on Aug. 25, by the full NPU-B board at its meeting on Sept. 1 and by the Zoning Review Board at its meeting, which presumably will be Thursday, Sept. 10. If there are any changes to this, BuckheadView will report it.

    2. haywood jawalk says:

      The design quality of the proposed Buckhead Atlanta and Portman’s condo development further south, Brand needs to step up to the higher standard that is being demonstrated. Brand’s proposed designed seems sadly lacking in architectural quality and interest, which I think is a polite way of saying that the proposed building, with its cheap looking, second-rate design, pathetically sux.

    3. mm says:

      Saw the story on the August NPU-B meeting in Buckhead view. Took place on Aug. 3. Agenda included the Brand Properties issue!!!! Supposedly this was at some meeting on Aug. 25????? So now nobody in the neighborhood will be able to comment on Brand Properties’ stupid plans???? I hope this is wrong, but it’s infuriating if your information is wrong and their plans just slipped through with no feedback from the community.

    4. mm says:

      No reply from you….Was the meeting held on Aug. 3 or will it be held on Aug. 25th, as mentioned? If it’s still to come, it will be at 7 pm at St. Philip’s, correct? I hope your info IS correct and that the meeting (with the Brand Properties mess on the agenda) wasn’t on the 3rd….

      • John Schaffner says:

        My information was correct. There presently is some thought the NPU-B Zoning Committee will not hear the Brand Properties plan on Aug. 25 either. I will have a story on that no later than Monday, hopefully before.

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