Published on June 26th, 2015 |25
Brand Properties shows rendering of Garden Hills retail/office project
Along with the rendering of the proposed office/retail complex, Morgan also sent BuckheadView an aerial photo graphic that shows the development in place with its surroundings, a site plan and an “outline of the programming and design intent,” which likely was discussed with the GHCA board.
The project is designed to have boutique office space—in addition to the headquarters of Brand Properties—with office tenants being primarily family offices with low employee density. It also is designed to have high-end specialty retail. Brand is pursuing a high-end restaurant and high-end bank.
The commercial element will be in two two-story building elements fronting on Peachtree Road, with the specialty retail on the right side of an entrance drive off Peachtree and the bank element encircled by the entrance and exit drive off Peachtree to the left side.
The planned uses and tenants for the office/retail complex “will have lower traffic impact than alternative uses,” Morgan said. Retail, restaurant and bank parking must be accessed from Peachtree. Office Tenants may enter on Peachtree, Rumson Road or Vivian Lane.
Morgan wrote to BuckheadView, “Much care has been taken to design the parking with the neighborhood in mind. No parking is visible from Peachtree Road and four of the six parking levels are underground or partially underground. The top two levels are hidden behind the retail elements.”
Morgan added, “Parking will be treated with an architectural façade and parking lighting will be shielded.”
Morgan pointed out that the project has a low density for this section of Peachtree Road as well as a low building height. “Our project is 145 feet to the main roof and 175 feet to the top of the architectural feature.”
He pointed out that the neighboring Gallery condominium, across Rumson Road is 324 feet tall, the Phoenix condominiums, a block north on Peachtree is 274 feet tall and the 2828 condominiums building across Peachtree Road is 384 feet tall.
Told that the design of the building seemed to pick up some of the architectural characteristics of the Cathedral of St. Philip, as well as the Gallery and maybe some of the Atlanta St. Regis Buckhead Hotel & Residences mixed in, Morgan responded, he appreciated that. “We will be proud to call it our home.
In addition to meeting with the Garden Hills Civic Association board June 23, BuckheadView has learned that Morgan also met for breakfast with the president and secretary of the Buckhead Condo Association to discuss the plans. The BCA president lives in the Alhambra condos immediately north of the Brand project and the BCA secretary lives in Gallery.
It is not clear if Morgan has met with the condo association boards of the other surrounding properties, such as 2828 or Phoenix. However, BuckheadView did determine no one from Brand Properties has discussed the project with the Gallery HOA board.
Morgan also confirmed to BuckheadView Friday that he is scheduled to meet with the Zoning Committee of Neighborhood Planning Unit-B on the evening of July 28. That meeting is open to the public and is held across Peachtree from the Brand property at the Cathedral of St. Philip, starting at 7 p.m.
POSTSCRIPT: For those wondering what happened to the parking meters that were previously located in front of the Garden Hills shopping center and Felini’s and La Fonda restaurants, they were removed at the request of Brand Properties’ CEO. It seems there were located within the property owned by Brand Properties and now within the city’s right-of-way.