Business News RH Atlanta view

Published on June 15th, 2015 |

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RH announces new modern concept, strong Buckhead performance

Restoration Hardware is going modern, introducing a new store concept called RH Modern this fall, which will take up an entire floor of the new RH Atlanta—The Gallery at the Estate in Buckhead, which opened last fall at 3030 Peachtree Road.

RH Chairman and CEO Gary Friedman during the opening of the RH Atlanta--The Gallery at Buckhead Estates last fall.

RH Chairman and CEO Gary Friedman during the opening of the RH Atlanta–The Gallery at the Estate in Buckhread at 3030 Peachtree Road last fall.

RH, the luxury home furnishings retailer, officially unveiled its new format in a video on its website on the same day that it posted first-quarter earnings and sales that showed a strong performance for the Buckhead store and topped analysts’ estimates for the company.

RH Modern will launch with its own website, 300-page “sourcebook” and what the company called a “significant retail presence,” including a freestanding store on Beverly Boulevard in Los Angeles and an entire floor in the Buckhead store.

In total, RH Modern is expected to have over 120,000 sq. ft. of selling space in its first year of operation, including the entire ground floor of its Flatiron store in New York City, and entire floors in its stores in Atlanta, and those opening this year in Chicago, Tampa, Denver and Austin.

The merchandise selection “combines the clean lines and minimalist aesthetic of modernism with the comfort and quality that defines the RH brand,” the company said.

“RH Modern represents a fresh and compelling aesthetic that we believe will define a new way to live and redefine how to shop for modern furnishings,” RH chairman and CEO Gary Friedman said.

In regards to the company’s financial performance, Friedman commented, “Our first next generation Design Gallery, RH Atlanta – The Gallery at the Estate in Buckhead – continues to accelerate and gain momentum and we are even more pleased with its evolution.

“With the 2015 Source Books just now reaching the Atlanta market, as well as the addition of our new businesses later this year, we believe that this gallery is well on track to exceed our original expectations,” Friedman added.

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