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Published on June 9th, 2015 |

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New owner returns HiFi Buys to Buckhead after 8-year absence

As mayor of Atlanta in 1973, Sam Massell was present for the opening of the first HiFi Buys store by then-26-year-old Mel Silverman in Buckhead Village; today (June 9) he was on hand for the homecoming of HiFi Buys to Buckhead after an absence of eight years.

Left to right, Buckhead Coalition President Sam Massell joins with Hi-Fi-Buys founder Mel Sniderfman and present owner Alan Jones for the ribbon cutting at the new Buckhead store.

Left to right, Buckhead Coalition President Sam Massell joins with Hi-Fi-Buys founder Mel Sniderfman and present owner Alan Jones for the ribbon cutting at the new Buckhead store.

Now the HiFi Buys brand is owned by Alan Jones and is being revived with a new showroom in Buckhead, at 3157 Peachtree Road, just two blocks from where the first store was located. Jones brings over 30 years of high-fidelity audio experience to this reincarnation of the brand.

Tuesday morning the old and the new came together as Massell, Silverman and Jones cut the ribbon opening the new HiFi Buys store, tucked behind and below the DXL clothing store at the corner of Peachtree Road and Grandview Avenue.

Massell was quick to point out that he was not the mayor of Atlanta when the HiFi Buys store closed in Buckhead in 2007. “This homecoming, reopening of HiFi Buys in Buckhead is exciting,” Massell told the small but loyal customers and former workers attending the opening.

“I invite all of you to come inside and spend money,” Massell added.

Left to right, Mel Silverman, his wife Sally and Alan JOnes pose for a photo inside the store before the ribbon cutting.

Left to right, Mel Silverman, his wife Sally and Alan JOnes pose for a photo inside the store before the ribbon cutting.

Jones told BuckheadView that Silverman had been a great friend and mentor for many years, as well as a customer of his former business, Audio Alternative, which was located in Lilburn. In fact, Silverman said he helped Jones scout out locations in Buckhead and told him this would be the site.

The old Buckhead HiFi Buys store was located at the corner of Peachtree Road and Bolling Way and is now OliverMcMillan’s construction office for the Buckhead Atlanta development.

After 20 years as Audio Alternative, Jones concurred with Silverman and changed the name of his business to HiFi Buys—to take advantage of the 38-year history of the brand—and on May 30 packed up a semi with his Lilburn store’s inventory and moved it to Buckhead.

Both Silverman and Jones told BuckheadView that, like the HiFi Buys of old, Jones has always “specialized in mid- to high-end audio equipment

Oswner Alan Jones praises his staff, in rear, for the smooth move of his sore fromilburn to Buckhead.

Oswner Alan Jones praises his staff, in rear, for the smooth move of his sore fromilburn to Buckhead.

with a very knowledgeable and passionate staff.” Collectively, the staff has more than 100 years of experience.

Silverman told BuckheadView that Jones realized he needed to move his business more into the center core of the city. “This location offers a great place for customers to come” and, although it is located off of Peachtree Road, “it has great signage on the street.”

The new Hi-Fi Buys store is located behind and under the BXL clothing store at the corner of Peachtree Road and Grandview Avenue.

The new Hi-Fi Buys store is located behind and under the BXL clothing store at the corner of Peachtree Road and Grandview Avenue.

Speaking about the new store and the staff, Silverman said, “It is just like it was in the beginning.” He said the commitment is to provide the customer with the experience–“touch it, feel it and play it.”

One person attending the ceremony Tuesday remembers well the former HiFi Buys Buckhead store experience. Chris Shutte was with HiFi Buys, and at the Buckhead store, from 1992 to 2007. In 2007, he was the Buckhead store manager and regional manager for the company.

“Unfortunately, I was the one who had the job of closing the Buckhead store and several others in the metro Atlanta market,” Schutte told

Chris Schutte, who was the manager responsible for closing the original Buckhead Hi-Fi Buys store in 2007, looks at audio systems during the June 9 grand opening.

Chris Schutte, who was the manager responsible for closing the original Buckhead Hi-Fi Buys store in 2007, looks at audio systems during the June 9 grand opening.

BuckheadView. The smile on his face said he was happy to see the brand back and a store in Buckhead once again.

Jones told those who attended the opening how he had a perfectly working store in Lilburn on May 30, after which it was packed up and moved to Buckhead. He praised his staff for having the new store all set up and working nine days later for the grand opening, so that customers would be able to fully enjoy the HiFi Buys experience.

The setup of the store is a series of listening and viewing rooms clustered around the central sales area where customers can experience the various types of equipment they might want to purchase for their homes or offices—from simple audio systems to total home entertainment room systems. There is ample parking right in front of the store entrance.

For more information about HiFi Buys and the new store, visit www.hifibuys.com or call the store at 770-931-0606.

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