Published on May 27th, 2015 |18
Office/retail mid-rise project planned for Garden Hills Center site
The development plans call for 119,656 square feet of office space on six floors and a six-story parking deck with 425 spaces. The total retail space is 15,174 square feet on two stories, which includes the two-story bank.
The bank is built into the building, but functions like an out parcel. The bank and retail spaces are on the same levels as the top two floors of the six-story parking deck, four levels of which are below the Peachtree Road frontage. The total office and retail space is 134,830 square feet.
The main entrance into the development will be via a new driveway curb cut on Peachtree Road that will provide entrance and exit drives that circle around the bank facility to a parking deck entrance. The parking deck also has access on Rumson Road.
While there are no retail or bank tenants presently lined up for the spaces, Brand Properties has said it is working on pre-leasing the spaces, including talking to several banks. Brand Properties CEO Brand Morgan told BuckheadView, “We are definitely pursuing a nice restaurant, but nothing is finalized.”
The only tenant commitment that is finalized is that Brand Properties will be moving its headquarters offices into the office space.
The property at 2815-2839 Peachtree Road is next to the Fellini’s and La Fonda restaurants and just north of the intersection of Peachtree and Rumson roads. The new building will wrap around the back of the two existing restaurants.
BuckheadView became aware of the new development plans at the Tuesday night meeting of the Zoning Committee of Neighborhood Planning Unit-B.
Brand Properties is on the agenda to bring its plans for the new development before that committee next month.
Morgan confirmed to BuckheadView that the development is on the NPU-B Zoning agenda for June, but added, “We are not looking to move faster than the neighborhood feels comfortable with, so we may push that back a month if requested to do so.”
BuckheadView was told that Brand Properties met with representatives of the Garden Hills neighborhood on Friday, May 22, and showed them the plans for the development.
Michael Isaacs, the Garden Hills representative on the NPU-B Zoning Committee told BuckheadView that the neighborhood was reviewing the plans, but it was too early to comment on any concerns about the development. He did indicate there is interest in seeing that the façade of the parking deck facing neighboring residential units is pleasant to look at.
Asked if there is a target date to begin construction of the new development, Morgan told BuckheadView, “It is too early to start setting construction start dates.” He indicated the plan is to have much of the space pre-leased before construction begins.
Morgan said that Wakefield Beasley will be the architect on the project, but that no construction contractor has been identified. He also indicated that construction financing would not be through Brand Bank. “We do not use Brand Bank for construction loans,” he stated.
Brand Properties applied May 5 with the city of Atlanta to change the zoning on the property from the C-1-C (Community Business-Conditional District) to MRC-2 (Mixed Residential Commercial District), which was heard on first read by the City Council’s Zoning Committee on May 27.
The MRC District is designed to create districts that promote a mixture of residential and commercial uses. It was intended to be an alternative to the existing commercial districts. The rezoning requires going before the affected NPU, in this case NPU-B, for approval.
On March 16, BuckheadView reported that heavy equipment had begun tearing into the fire-damaged and abandoned Garden Hills Shopping Center, former home of the Garden Hills Cinema and Peachtree Bikes, along with other tenants.
On December 2013, a fire that started in the Peachtree Bikes store, ended up closing for good six stores in the building—at least at that location. Most have moved elsewhere but the building remained an eyesore for more than a year.
Now the building is totally gone and today the site is a grassy, park-like landscape. BuckheadView counted about 15-16 new trees that have been planted there, a very large amount of sod and a retention pond had been added to the site awaiting the redevelopment.