Published on April 7th, 2015 |0
Coke’s chief sustainability officer to address BBA Thursday
Perez created and now drives a global sustainability strategy that’s growing the business while making a positive difference for people, communities and the environment. The strategy is
helping the Coca-Cola System to economically empower 5 million women, replenish 100% of the water it uses and ensure consumers find the energy balance that’s right for them.
Perez is also leading the system’s efforts to integrate sustainability deeper into the business so that it’s embedded in how Coca-Cola operates.
Prior to becoming Coca-Cola’s first CSO, Perez served as the chief marketing officer for the company’s North American Division. As one of the Company’s top marketers, she helped develop strategic partnerships with NASCAR, PGA, NBA, LeBron James, American Idol, the OSCARS, Ryan Seacrest and others.
Perez and her team created the Coca-Cola Racing Family as part of their award-winning motorsports marketing platform, which launched Coca-Cola as the official soft drink of NASCAR. They also created the Coke Digital Network, an innovation in how companies engaged and communicated with consumers.
Perez has been recognized in a number of ways for her business success and sustainability leadership. She is a member of the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. In 2014, Hispanic Executive magazine included Bea in its list of Top 10 Leaders, and she was named as one of the “10 Most Powerful Women in Sustainability” by Green Building & Design magazine.
Perez also was recognized as a “Conservation Trailblazer” by The Trust for the Public Land for her leadership in helping to conserve and preserve some of the world’s most important waterways. She has been featured as one of the 25 Most Powerful Latinas on CNN En Espanol and in People en Español.
Perez serves on the boards of Children’s Healthcare of Atlanta Foundation, the USO, Save the Children, The Boy Scouts of America, Primerica, International Council on Women’s Business Leadership and The Coca-Cola Scholars Foundation. She lives in Atlanta, where she spends her free time outdoors with her family.
The cost of attending the BBA breakfast meetings is $10 for members who register in advance and $12 at the door. For visitors and guests, the cost is $20. Included in the cost is a continental breakfast and free validated self-parking.