Published on March 25th, 2015 |0
Spanx reportedly nixes Buckhead Atlanta flagship retail store
In fact, Spanx, which currently operates 10 branded boutiques in high end malls around the country, apparently has decided to eliminate all new retail store openings, according to the news report. Spanx also operates three airport boutiques including one at Hartsfield-Jackson Atlanta International Airport.
There has been no official announcement regarding the fate of the existing stores.
The new Spanx flagship would have been located at street level, below the new Spanx headquarters, within the project. Spanx headquarters is currently in the Sovereign building, 3344 Peachtree Road, but will relocate to three floors and at least 86,000 square feet at Buckhead Atlanta this May.
According to the report by Tomorrow’s News Today Atlanta, the decision not to open the flagship retail store at Buckhead Atlanta was made months ago, but has been kept quiet by both Spanx and OliverMcMillan.
Former Nike head of apparel Jan Singer was appointed CEO of Spanx last year, replacing Laurie Ann Goldman, who had stepped down a few months earlier. Singer has reportedly made large-scale changes in the company’s top-level management and its future direction.
However, when Singer was the keynote speaker at the Buckhead Business Association’s annual luncheon in January, she spoke in positive terms of Spanx’s move of its headquarters to Buckhead Atlanta and the opening of the flagship retail store in the Buckhead development.
(To read a report of Singer’s speech to the BBA in January, click here.)
Spanx was started by Buckhead entrepreneur Sara Blakely in 2000 and is today a billion dollar company. The namesake shapewear line, Spanx, is available at department stores such as Bloomingdale’s and Neiman Marcus.
The Assets brand was launched as a more economical option and is available at stores such as Target and Kohl’s. Spanx also launched a men’s line in 2010 that features boxers and shirts.
For the report by Tomorrow’s News Today, Atlanta, click here.