Retail/Restaurants RH Atlanta view

Published on October 7th, 2014 |

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Buckhead’s 6-story RH Design Gallery opening Nov. 21, in time for holiday shopping

The target opening date for the new six-story flagship RH Atlanta Design Gallery (as in Restoration Hardware) in Buckhead—across Peachtree Road from Buckhead Atlanta—is Nov. 21, the Friday before Thanksgiving and the official start of the holiday shopping season, BuckheadView has learned.

According to the plans approved by the city of Atlanta in May of 2013, the RH store will have approximately 72,020 square feet of gross space, with 45,690 square feet of indoor retail space, 19,625 square feet of secured outdoor retail space

This Sept. 26 photo shows the six-story RH Atlanta Design Gallery going up across Peachtree Road from Buckhead Atlanta. Photo was shot looking west on Buckhead Avenue.

This Sept. 26 photo shows the six-story RH Atlanta Design Gallery going up across Peachtree Road from Buckhead Atlanta. Photo was shot looking west on Buckhead Avenue.

and 9,470 square feet of office space.

The development will contain 120 parking spaces, with an existing parking deck and 18 bicycle parking spaces. The plans have been altered slightly since first revealed by BuckheadView. A separate outdoor market area behind the main store has been eliminated from the plans.

Although there has not been an official statement from Restoration Hardware management about a store opening date, BuckheadView learned of the Nov. 21 scheduled opening from more than one reliable source.

While recent photos of the store show a lot of construction work yet to be completed, a lot can be accomplished in six weeks, especially when most of the work that remains involves interior finishes.

Demolition of the former ESPN Zone building on the site at 3030 Peachtree Road began just 14 months ago in August of 2013, paving way for construction to begin on the new RH Atlanta flagship Design Gallery for the company’s new direction of expanded product lines.

This RH Design Gallery in Buckhead is reported to be the largest store developed by the company and likely to be a prototype for future RH stores in major markets.

Another view of the front of the RH Design Gallery shot Sept. 26 from Peachtree Road. The construction fence in front has since been removed.

Another view of the front of the RH Design Gallery shot Sept. 26 from Peachtree Road. The construction fence in front has since been removed.

The Buckhead RH store will showcase the new Restoration Hardware. The company plans to transform itself from a high-end brand in home furnishings to a luxury lifestyle brand under the product-neutral RH logo (think RL, for Ralph Lauren).

Restoration Hardware specializes in a modern take on traditional furniture. It’s attempting a turnaround by opening large Design Galleries, according a story last year by Investors.com, an online service of Investors Business Daily. And Buckhead will be a showcase of that turnaround store design.

According to that Investor article, not only is the company branching into “curated” collections of contemporary art, antiques and kitchenware, it also plans to launch RH Atelier, a luxury brand of apparel, accessories, footwear and jewelry. That is all expected to be on display at the RH Atlanta store in Buckhead.

Restoration Hardware originally had hoped to begin demolition of the ESPN building in May or 2013 and open the new store in August of this year, but that was delayed by the time it took to get final plans approved by the city of Atlanta.

With the scheduled Nov. 21 opening of the RH Atlanta store and the continued openings every week of new restaurants and retail stores across Peachtree Road at OliverMcMillan’s Buckhead Atlanta development (which officially opened Sept. 18) the segment of Buckhead Village, from Paces Ferry Road to Pharr Road, will be bustling with holiday shoppers as it has never been before.

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